- Pull every customer-facing interaction last quarter from CS, support, sales discovery, and community.
- Read each for pain-shaped moments — negative sentiment, feature gaps, blockers in their workflow.
- Tag each moment with a theme manually. Build the taxonomy on the fly.
- Aggregate counts per theme. Distinct accounts vs. total mentions.
- Pick the three most-quoted moments per theme — re-skim transcripts to verify verbatim.
- Cross-reference internal decisions to find the named PM or engineer who's touched each area.
- Compare against last quarter's themes to identify what's new vs. recurring.
- Compose the top-8 ranking with citations.
~280k tokens